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Online Bingo is one of the fastest growing sectors on the internet. Analysts are predicting the area to grow by as much as 400% or higher in the coming few years which means big bucks to be made for the smart bingo affiliate.
Online gambling is a saturated area but bingo appeals to a whole different demographic than the traditional casino model. Whilst casino gambling online appeals more to male gamblers, bingo gambling targets women and silver surfers which opens up a whole new area for gambling affiliate marketers.
Whereas casino gambling can be a somewhat solitary pass-time, the same is not true for internet bingo gambling. The community aspect of a bingo site is equally as important as the game of bingo itself. Players will chat, form friendships, exchange emails and play on a daily basis so they can chat again to the friends they have made. For the bingo affiliate this means repeat commissions making this a very lucrative area to target.
Although bingo affiliate networks are not yet fully developed, and many bingo sites prefer to run their own refer a friend scheme and webmaster programs, there are a number of good foundation companies to join which can set you on your way.
Gaming Partners
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Gaming Partners currently offers affiliates two bingo sites and one online casino to partner with. You can choose between Kiwi Bingo, Tiki Bingo and Kiwi Casino with many different banner creatives, html and newsletter copy ready to use, or make your own. Gaming Partners offers a 25 to 40% commission to bingo partners, real time tracking of statistics and a 10 tier webmaster referal structure.
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